DRIP PROOF DRIP
Art Directer - Abby Pallant
Copywriter - Aaron Klopfer
Gen Z and Millennials entering parenthood crave maintaining and growing their pre-parental expressive identity. Yet each aesthetically dorky baby product purchase slowly chips away at who they are, inside and out. Skip Hop rehabs parents sincere and unserious sense of self. Let’s use instagram ready visuals, and groupchat caliber text to remind parents to stay themselves.
Parents or customers who purchase from Skip Hop online, will be presented with a pop up window giving them the opportunity to enter for the chance of a PR Gift Card Giveaway. This box will include gift cards to Nordstrom, Care.com, Massage Envy, Barnes & Nobles, Uber, and Sheraton Hotels. All of these gift cards are encouraging parents to take a night off, and remember who they were before they had kids.
