THE ACCESSORY YOU CAN SIP.
Art Director: Abby Pallant
Copywriter: Kellen Gallagher
Gen Z are not big on alcohol, yet you'll see beer merch worn by people who won't even drink it. Budweiser has never been just about the drink, it's about what holding one says about you. So instead of chasing a generation's taste buds, we're speaking to something they already feel. Holding a Budweiser shows you have taste without trying to prove it. The accessory you can sip.
The Budweiser Instagram account has got your back on those awkward hand placements. They’ll be remaking and reposting their followers awkward hand placement pictures by giving them something to do with them.
Budweiser instagram story sticker pack featuring cans, bottles, cases, and campaign related merch items. Fixes awkward or bare hands in photos, using Budweiser to complete your look and your shot.
The team at Budweiser will be selecting a few posts where a can or bottle of their product is featured, then they’ll buy that picture a whole lot of Instagram likes.
They’ll also be flooding your comments with questions and compliments on that cool new accessory of yours.
It doesn't matter what you're drinking or what you're drinking it from. If it looks like a Budweiser, it carries that energy.
Vintage store takeover in Logan Square. Mannequins modeling the stores inventory would normally be seen wearing jewelry and bags, they are now found holding Budweiser as an accessory.
