Sports betting advertisements are replicating Big Tobacco’s playbook exactly: glamorize an addiction, and do it everywhere.
So NCPG is referencing old cigarette ads to let people know that sports betting needs cigarette-style regulation.
BIG BETTING IS THE NEW BIG TOBACCO
Art Director: Abby Pallant
Copywriter: Paolo Iacovelli
FLIP THE CARD
NCPG will print playing cards that have the look and feel of vintage baseball cards and distribute them at stadiums, sports bars, and tailgates.
The cards will have the same format, the same nostalgia, but instead of batting averages on the back, the cards will carry the educational stats the sports betting industry intentionally leaves out. And yes, people can also play cards with them.
Guerrilla teams will hit major US cities during peak sports betting season (Super Bowl week, March Madness) and slap surgeon-general-style warning labels directly onto sports betting ads in the wild—billboards, bus shelters, subway cards.
